40% of private markets firms use paid digital campaigns.
The other 60% are hoping organic reach is enough.

Hope is a terrible marketing strategy.

A growing number of firms have embraced targeted digital campaigns to enhance their reach and impact. They're investing in visibility because they understand that great content means nothing if the right people never see it.

But the majority still relies entirely on organic distribution. Post something. Wait. Hope the algorithm favors them.

In a market with over 17,000 alternative funds competing for attention, hope doesn't scale.

Here's what data-driven firms understand about digital marketing: Every dollar should be traceable to an outcome. Every campaign should generate insights that inform the next one. Every channel should prove its value or get cut.

Yet many wealth management firms still operate without this clarity. Disconnected channels. Fragmented campaigns. Ad spend that disappears into platforms without clear attribution.

The firms seeing real results approach digital differently. They know exactly which content resonates with which audience segments. They understand the investor journey from first touch to meeting request. They optimize continuously based on data, not intuition.

Digital marketing without measurement is just expensive guessing.

Source: Greenbrook - Private Markets Digital Report 2024