77% of Managing Partners have a LinkedIn profile.
Less than half actually use it.

This gap represents one of the biggest missed opportunities in private markets today.

The vast majority of firm leaders created their LinkedIn accounts. They uploaded a professional headshot. Maybe added a bio. And then they went silent.

Meanwhile, the firms that are winning attention in a crowded market are doing the opposite. Their leadership teams are visible. They share perspectives. They engage with their networks. They build relationships before the first meeting ever happens.

In a trust-based industry, investors want to know the people behind the numbers. Before committing capital, they research. They Google. They check LinkedIn. They form impressions based on what they find.

When they find an empty profile or months of silence, what message does that send?

The most successful firms understand that executive visibility has become a competitive advantage. Not vanity metrics. Not personal branding for its own sake. Strategic visibility that reinforces the firm's expertise and builds credibility.

Your leadership team has valuable perspectives worth sharing. The question is whether those perspectives are reaching the right audience.

Source: Greenbrook - Private Markets Digital Report 2024