Asset & Wealth Management

Insights & Research

Data-driven perspectives on digital marketing, branding, and growth for asset & wealth management firms.

Digital & TechFeb 18, 2026

40% of private markets firms use paid digital campaigns

40% of private markets firms use paid digital campaigns. The other 60% are hoping organic reach is enough.

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Digital & TechFeb 12, 2026

77% of Managing Partners have a LinkedIn profile

77% of Managing Partners have a LinkedIn profile. Less than half actually use it.

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Zinnia InsightsFeb 9, 2026

Generalist agencies treat finance like any other industry

Generalist agencies treat finance like any other industry. That's exactly why they fail.

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Zinnia Insights

80% of institutional investors seek content directly from asset managers

80% of institutional investors seek content directly from asset managers. Are they finding yours? This statistic from Coalition Greenwich deserves attention.

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QUICK TAKES

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Quick Take

The average PE firm published 18 posts per month on LinkedIn in 2025

The average PE firm in our ranking published 18 posts per month on LinkedIn in 2025. The most active published 83 per month.

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Quick Take

Five PE firms grew their LinkedIn audience by more than 20% in 2025

Five PE firms grew their LinkedIn audience by more than 20% in 2025: Blue Owl Capital 40.5%, Ares Management 26.2%, BlackRock 24.7%, Apollo 24.3%, Blackstone 23.5%.

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Quick Take

Sixth Street published 105 posts in 2025, the fewest in our entire PE ranking

Sixth Street published 105 posts in 2025, the fewest in our entire PE ranking. Their engagement intensity? 1.30x the group average.

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Quick Take

Blackstone published 180 posts on LinkedIn in 2025

Blackstone published 180 posts on LinkedIn in 2025. BlackRock published 1,000.

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Quick Take

The valuation of financial businesses will depend on the size of their audience

"In the future, the valuation of financial businesses will depend on the size of their audience." Founders are obsessed with AUM. Simon Davies thinks they should be obsessed with eyeballs.

Quick Take

We launched Zinnia Media with a simple premise

We launched Zinnia Media with a simple premise: the asset and wealth management industry deserves content that speaks its language. Four conversations. Four leaders.

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