Five PE firms grew their LinkedIn audience by more than 20% in 2025

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Five PE firms grew their LinkedIn audience by more than 20% in 2025

11 mar 2026

privateequity, linkedin, audiencegrowth, assetmanagement, zinniagroup

Zinnia Group

Asset & Wealth Management Marketing

Five PE firms grew their LinkedIn audience by more than 20% in 2025:

Blue Owl Capital: 40.5%
Ares Management: 26.2%
BlackRock: 24.7%
Apollo Global Management: 24.3%
Blackstone: 23.5%

What do they have in common?

All five maintained above-average posting frequency AND engagement quality. No exceptions.

Consistency builds algorithmic momentum. Quality keeps people coming back. Growth happens when both work together.

We tracked this across 26 global PE firms for our Private Equity LinkedIn Performance Ranking 2025.

If your firm's LinkedIn audience has been flat this year, there's a formula these firms are proving quarter after quarter, and it starts with showing up strategically, not just frequently.

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