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Zinnia Insights · March 12, 2026

The average PE firm published 18 posts per month on LinkedIn in 2025

1 min readprivateequitylinkedinaudiencegrowth
The average PE firm published 18 posts per month on LinkedIn in 2025

The average PE firm published 18 posts per month on LinkedIn in 2025. The most active published 83 per month. Most investment managers, family offices, and advisors we talk to? They publish 4-8, and a lot even none. The gap is real. And it is growing. We analyzed 26 of the world's largest PE firms for our Private Equity LinkedIn Performance Ranking 2025. The firms at the top combine consistent output with high-quality content. They understand something: in a market with 17,000+ funds competing for capital, visibility drives allocation. The firms that stay top-of-mind are the ones that get the meeting. Where does your firm stand?

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