Blackstone published 180 posts on LinkedIn in 2025.
BlackRock published 1,000.

Blackstone generated 3.66x more engagement per post.

Let that sit for a moment.

The firm with the least content in the top 20 dominated every engagement metric. Meanwhile, the firm with the highest volume ranked below average in engagement intensity (0.79x).

We tracked 26 of the world's largest PE firms across the full year for our Private Equity LinkedIn Performance Ranking 2025.

The pattern is consistent: the firms getting the best results on LinkedIn are the ones treating every post as a strategic decision, with conviction and purpose.

180 posts. 817.6 avg engagement. 3.66x the group average.

If you're publishing 15 times a month and not seeing KPIs moving, the problem probably isn't frequency, but strategic.