Sixth Street published 105 posts in 2025, the fewest in our entire PE ranking.

Their engagement intensity? 1.30x the group average.

Apollo Global Management published 217 posts with 1.99x intensity.
Partners Group published 169 posts with 1.35x intensity.

Three firms. All below average in volume. All above average in results.

We analyzed 26 of the world's largest PE firms for our Private Equity LinkedIn Performance Ranking 2025, and one finding keeps coming back:

The firms generating the most engagement per post are consistently the ones publishing smartly with sharper positioning, better timing, and clearer messaging.

For any asset manager, fund, family office, or advisor building a LinkedIn presence: you don't need 30 posts a month. You need the right ones.