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Zinnia Insights · October 21, 2025

The great convergence is reshaping asset management

1 min readzinniaassetmanagementfutureofwealthmanagement
The great convergence is reshaping asset management

The great convergence is reshaping asset management. Are you ready?

Here's what's happening:
Traditional and alternative asset management are blending.
Public and private investing are overlapping more than ever.
Innovations like semi-liquid products and evergreen funds are emerging.

But here's what many firms are still doing:
Operating in silos.
Sticking to traditional asset classes.
Missing out on the convergence premium.

Wake up call: The firms that will win are the ones that can navigate this new landscape.

Today's investors are looking for:
Holistic portfolio solutions.
Access to both public and private markets.
Innovative products that offer the best of both worlds.

Firms that embrace this new reality will see a massive uptick in inflows. Those that don't will be left behind.

Your firm's ability to adapt to this new paradigm will determine your future success.

Source: McKinsey - Asset management 2025: The great convergence

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