Asset & Wealth Management

Quick Takes

Bite-sized insights on LinkedIn performance, digital marketing, and industry trends.

The average PE firm published 18 posts per month on LinkedIn in 2025

The average PE firm in our ranking published 18 posts per month on LinkedIn in 2025. The most active published 83 per month.

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Five PE firms grew their LinkedIn audience by more than 20% in 2025

Five PE firms grew their LinkedIn audience by more than 20% in 2025: Blue Owl Capital 40.5%, Ares Management 26.2%, BlackRock 24.7%, Apollo 24.3%, Blackstone 23.5%.

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Sixth Street published 105 posts in 2025, the fewest in our entire PE ranking

Sixth Street published 105 posts in 2025, the fewest in our entire PE ranking. Their engagement intensity? 1.30x the group average.

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Blackstone published 180 posts on LinkedIn in 2025

Blackstone published 180 posts on LinkedIn in 2025. BlackRock published 1,000.

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The valuation of financial businesses will depend on the size of their audience

"In the future, the valuation of financial businesses will depend on the size of their audience." Founders are obsessed with AUM. Simon Davies thinks they should be obsessed with eyeballs.

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We launched Zinnia Media with a simple premise

We launched Zinnia Media with a simple premise: the asset and wealth management industry deserves content that speaks its language. Four conversations. Four leaders.

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2025 was a milestone year for Zinnia Group

2025 was a milestone year for Zinnia Group. New clients. New projects.

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$2.7 trillion in venture and growth exposed to the fastest-growing economies

$2.7 trillion in venture and growth. Exposed to the fastest-growing economies on Earth.

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Generative AI Has Entered the Chat - Are You Onboard?

Generative AI Has Entered the Chat - are you onboard? AI isn't sci-fi for asset and wealth managers anymore; it's here, and it's changing the game fast.

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